Justin Brown with Aarrow Advertising Spinning Di Manno Designs sign, NYC Fashion Week

Justin Brown with Aarrow Advertising was seen spinning this Di Manno Designs sign in front of the Mercedes Benz fashion tent in Bryant Park during Sept fashion week in NYC.
This type of marketing is known as guerilla marketing and can be very effective to market a company, especially in a heavily populated location like this one in NYC with a fashion event going on at the same time! On one side of the sign was a Di Manno Designs ponytail holder picture and on the other side was a Di Manno Designs headband and wrist cuff shot with my logo on both sides. I am wearing a Di Manno Designs black brass studded headband and matching wristband in this picture and Justin is wearing his favorite Di Manno Designs accessory, the white large crystal wristband.
Aarrow Advertising is the world's largest guerilla marketing franchise, which was launched in 2002. The famous "Aarrow Sign Spinners" perform in many different US cities as well as different countries around the world. Justin Brown in this picture and video was Di Manno Designs sign spinner. At every red traffic light, he would run out into the street and spin the sign, showing us all his tricks he has learned over the years. He is great!:)
I like the fact that this form of advertising reaches so many people in such a short period of time.
I also like that it immediately grabs peoples' attention and is unique and memorable. I think people tend to remember this type of marketing, because it is so visual and different than the traditional flier hand outs in the streets. Be sure to watch the video clip below and stay tuned for an interview with Justin....